In short
An employee app for the horticulture sector, focused on employee satisfaction,
productivity and collaboration. My role: product manager. The app is now live and
used by thousands of workers in horticulture.
The story
With my roots in the Westland region, the MyWorq assignment was a home game. I was asked
to join the Data team of bQurius as product manager, to help develop an innovative
employee app specifically for the horticulture sector.
I worked closely with a colleague to map users' needs: the team leaders in the greenhouses
and the people working in them. Once we had outlined the app, we looked for a software
agency to build it.
After 2 years I handed the role over to the colleague I had worked with all along. The app
is now live and used by thousands of workers in the horticulture sector. Proud of this
project!
Problem
The horticulture sector faces specific challenges around workforce management:
- High staff turnover and hard-to-find personnel
- Complex planning due to seasonal work
- Language barriers with international workers
- Lack of digital tools for field workers
- Inefficient communication between management and operational staff
Solution
A user-friendly employee app, designed specifically for horticulture:
- Intuitive interface in multiple languages
- Real-time work planning and task management
- Direct communication between teams and supervisors
- Gamification elements for higher engagement
- Integration with existing HR and planning systems
Way of working
- 🔍 Research — conversations with customers to understand needs and pain points
- ✏️ Sketching — sketching what a new feature could look like
- 🎨 Designing — working the idea into a prototype with a UX/UI designer
- 💻 Building — the software engineers build the feature into the app
- 🧪 Testing — thoroughly testing the new feature
- 🚀 Rollout — rolling out the updated app to users
- 🔄 Iterate — analyze data, gather feedback, and the process starts again
Role & stack
This is a product-management case, not an in-house development project: the app was
built by an external software agency. My contribution was in research, product definition,
design thinking and steering the build process. There is therefore no own tech stack to
list.
Status
Live — the app is in production and used by thousands of workers in the horticulture
sector. Role handed over after 2 years.