In short
An employee app for the horticulture sector, built to lift employee satisfaction,
productivity and day-to-day collaboration. I led it as product manager — from
mapping what workers and team leaders actually needed, to shaping the roadmap, to
rolling it out. The app is now live and used by thousands of workers across
horticulture.
The story
bQurius brought me in to lead the product. I spent time on the ground — talking with
team leaders and greenhouse workers — to map real needs and pain points rather than
assumed ones, and turned that into a roadmap the team could ship against. Over roughly
two years, the app grew from concept to a product used daily by thousands, at which
point I handed the product role over to the client's own team.
Problem
Horticulture is a demanding place to build software for: a seasonal, multilingual,
largely deskless workforce.
- High turnover, and skilled people are hard to find
- Complex planning driven by seasonal peaks
- Language barriers with international workers
- No digital tools built for field workers
- Communication gaps between management and the operational floor
Solution
- Intuitive interface, available in multiple languages
- Real-time planning and task management
- Direct communication between teams and supervisors
- Gamification to drive day-to-day engagement
- Integration with existing HR and planning systems
Way of working
- 🔍 Research — talk to customers to understand needs and pain points
- ✏️ Sketching — sketch what a new feature could look like
- 🎨 Designing — work it into a prototype with a UX/UI designer
- 💻 Building — engineers build the feature into the app
- 🧪 Testing — test the new feature thoroughly
- 🚀 Rollout — ship the update to users
- 🔄 Iterate — analyse data, gather feedback, and start again
Role
This is a product-management case. The app itself was built by an external software
agency — my job was to own the product: discovery with real users, prioritisation, and
steering design and engineering toward what mattered most. In other words: I was
accountable for what got built and why, not for writing the code.
Status
Live — running in production with thousands of horticulture-sector users. I handed
the product role over to the client after roughly two years.