bas@headingfwd: ~/ai-engineering — zsh
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bas@headingfwd:~$ ./hello --who

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AI engineering & consultancy · Bas Wenneker — AI Lead / Engineer
I help teams get real value from Generative AI — designing and building agents, assistants and AI workflows that actually make it to production, training dev teams, and consulting on AI strategy.
// specialities
*Agentic workflow development
*AI strategy & consulting
*Agentic coding training for dev teams
*AI techniques: RAG, graphs, memory and more
tip: type for commands · to browse my work fullscreen · or just ask
bas@headingfwd ~$
onlinemainutf-8Plaintext version for agents (llms.txt)llms.txt18 lines · /help
bas@headingfwd:~/portfolio
// selected work — AI engineering & product design
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Hintsay: AI writing assistant for LinkedIn

Months of LinkedIn content in minutes, in your own voice
Marketing · live · Maker / AI engineer
LLMMarketingSaaS

In short

Hintsay is an AI-powered writing assistant that helps professionals create engaging LinkedIn content and strengthen their personal brand. The promise: "Generate months of LinkedIn content in minutes." Produce months of content in just a few minutes, while keeping your own voice and style.

Problem

Professionals struggle with consistent, engaging content on LinkedIn:

  • Lack of time for regular content creation
  • Writer's block and lack of inspiration
  • Uncertainty about what resonates with the audience
  • Difficulty finding the right tone of voice
  • Inconsistent posting frequency hurts visibility

Approach

A smart writing assistant that speeds up and improves content creation:

  • AI-generated content based on proven templates
  • Topic suggestions from keywords
  • Personalization based on the LinkedIn profile
  • Support for English and Dutch
  • Preserves your personal voice and style

UX design process:

Phase Activities
Research & Discovery Analysis of LinkedIn posting patterns, user interviews with content creators, competitive analysis, performance data
Design & Prototyping Minimalist/clean design, focus on speed, iterative UI/UX, A/B testing of features
AI Integration Training on successful posts, continuous model improvement, personalization algorithms, quality assurance

How it works

Content generation

  • AI-generated posts based on keywords
  • Proven templates for different content types
  • Personalization based on the LinkedIn profile
  • Adjustable tone of voice
  • Multilingual support (EN/NL)
  • Real-time preview and editing

Content strategy

  • Topic suggestions and brainstorming
  • Content calendar planning
  • Performance insights (coming soon)
  • Audience engagement tracking
  • Best practices and tips
  • Content diversification advice

Impact & results

Figure Meaning
10× Faster content creation
7 days Free trial period
2 languages English and Dutch
∞ Content possibilities

Tech & stack

  • Frontend & UX: modern React interface, real-time content preview, responsive design, fast load times
  • AI & Backend: advanced language models, continuous learning pipeline, secure API architecture, scalable cloud infrastructure

Key takeaways

  1. AI as assistant, not replacement — users want to stay in control of their content.
  2. Speed is essential — professionals have little time; every second counts.
  3. Context and personalization — generic content doesn't work; personalization is crucial.
  4. Continuous improvement — LinkedIn algorithms change constantly; the tool must keep up.

Status

Live — SaaS product, available at hintsay.com.

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